The seller name on the store page is the first constraint
On an individual account, the seller name shown on the App Store is the legal name of the person who enrolled. It cannot be swapped for a brand or company name. Your app name can be a brand, but the developer information users see still points to that person. So the first question is whether the app needs to signal a company, support credibility or enterprise procurement. If it does, an individual account is wrong from day one. Always check Apple's current display rules.
An individual account does not upgrade into a company account
The account type is fixed at enrollment. Moving from an individual to a company identity usually means enrolling a separate organization account and transferring apps, not flipping a setting. Transfers have prerequisites, such as app status, subscriptions, certain capabilities and agreements, and they vary by case, so follow Apple's documentation at the time. If you expect to incorporate within a year, evaluating an organization account now is usually cheaper than buying an individual one and migrating later.
Payout and tax details must be consistent with your situation
If you only ship free apps with no in-app purchases, subscriptions or paid downloads, you can postpone payout setup. Once you monetize, you need the Paid Apps Agreement, a bank account and tax forms. Check that three things line up: the country or region of the account, the location of the bank account you can provide, and your tax status. If they do not, the account may log in fine and still fail to get paid. Banking and tax requirements change, so rely on the fields and prompts in App Store Connect.
Teams can work in it, but account-level control stays with one person
Individual accounts can usually add users in App Store Connect with roles, which covers uploading builds and managing TestFlight. Agreements, membership renewal, account-level settings and some certificate actions still belong to the account holder. If you have contractors, split responsibilities or need shared long-term control, the structure is narrow. Solo developers, small utilities and personal-brand projects are where it fits well.
When an individual account fits, and when to stop
It fits when you work alone or in a tiny team, the app needs no corporate backing, you do not plan to change entity soon, and a personal name on the store page is acceptable. Look at organization accounts instead if you need a company name, plan to raise money or sell the business, want several people to co-manage long term, or serve enterprise customers. Two stop signals: the seller cannot clearly explain the current holder details and membership status, or the handover plan leaves you unable to control login and verification without the seller. If either appears, do not pay first and ask later.